Advertising
Guidelines

The copy on all our ads (except Brand Stories) has a character limit of 140, since short copy allows your message to reach our audience more effectively and makes it more memorable.

Our ads should include one logo and one call-to-action (CTA): a single logo helps maximize your brand recognition while one CTA ensures stronger ad performance.

We don’t include prices, discounts, or “play to win” messages. This will help your ad look less like an ad, and our studies have shown that most of our audience aren’t seeking deals.

Our ads don’t interfere with the transfer experience or our website’s user interface. This ensures we don’t distract our audience or mislead them into thinking their transfer has been affected.

We avoid flickering or jittery animations in our ads as we don’t want to risk triggering motion sickness, vertigo, and/or seizures in our audience.

Our ads are muted on initial load/hovering, with sound enabled through a click/tap interaction. This reflects restrictions adopted by all major browsers to do with user experience and accessibility.

We use sufficient color contrast to make sure the message and key visual elements of your ad are readable and accessible.

The content of your ad should be appropriate for all ages, so we’ll need your help in ensuring it follows all applicable laws, regulations and industry codes for any region it will be displayed in.

In order to reach as wide an audience as possible our ads are made to fit the most popular screens and ratios. To do that, we’ll ask you to include all design elements on separate layers.